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WHEN SHOULD YOU HIRE A BRAND + WEB DESIGNER

Are you thinking of investing in a brand + web designer? Not sure if you should take the plunge? Well here is a list of signs that may indicate hiring a brand + web designer is the right next step for your business.

 

1. YOUR BRAND ISN'T ATTRACTING YOUR IDEAL CUSTOMERS/CLIENTS


You're getting traffic to your website, people are looking at your social media pages and you are gradually growing a following for your business however little to no one is actually buying your product/services. This could indicate that your brand is building awareness but it's not with the ideal audience.


2. YOUR WEBSITE EMBARRASSES YOU


You dread when asked to send anyone to your website. Maybe it's not mobile friendly or simply doesn't stand a chance against your competitors.


3. YOUR BRANDING ISN'T COHESIVE


You find yourself constantly changing up your logo, seeking new brand colours and struggling to keep up cohesive social media feeds. Your website also fails to flow together.


4. YOU DIY'D IT


You may have tried creating a brand and website yourself when you first started your business to get things going and save money. This might work to begin with, but you soon come to find that it looks unprofessional and lacks uniqueness. Now you may be in a better financial position to invest in a professional.


5. YOU USED CANVA


Now here me out, Canva does have it's uses, like for marketing and social media, however when it comes to branding using a free 'logo template' software such as Canva can be problematic. This is because brand identities are supposed to be created from scratch and be unique to the business it's for therefore you find that other businesses have near identical logos to yours which does not help to create a memorable brand.


6. IT'S NOT YOUR EXPERTISE


You're great at running your business, you live and breathe it but let's face it, when it comes to branding and website design, you're clueless. You know this and you're adamant on getting this right the first time round. So in order to save yourself precious time you outsource this to a professional instead of spending hours, days, weeks attempting to build a brand and website correctly.


7. YOUR BRAND ISN'T FIT FOR PURPOSE


You've been in business for a long time now, things have changed, your business has grown or maybe the services you offer have changed since you began and now your brand and/or website just doesn't reflect who your business is anymore.


If any of these sound like you, click here to book a design chat so we can talk about transforming your brand and website today!







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